Season 14 | Ep 161 | Organic Search in the Modern World with Greg Brooks

Nov 15, 2024

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How are you prepared to evolve your SEO and organic search as a marketing channel in this age of AI? AI is transforming organic search marketing, so it’s important for businesses to provide high-value content to meet the personalized needs of today’s customers.

In this episode of The Agency Blueprint, Greg Brooks joins me to explore SEO and organic search marketing and how AI is transforming organic search marketing. Greg is an author and partner at SearchTides, a hub for all things search and SEO, and in the AI era of searching online. His role is pivotal in shaping the future of effective SEO, leveraging large language models, or LLMs, and navigating an AI-driven era of the internet. Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel.

Listen in to learn how to align your SEO and social media strategies based on customer journey length and domain authority strength. You will also learn whether your SEO works best for your business and when to explore other marketing channels.

Key Questions:

[01:22] Is organic search still a viable marketing channel in the era of AI and fragmented online search behaviors?
[04:32] What’s your advice to businesses to stay updated with AI advancements and SEO changes?
[13:39] Who is organic content for and not for, and is organic search meant for everybody?
[15:49] How can businesses adjust their SEO strategy to account for user intent and funnel stages, ensuring they reach the right audience at the right time?
[27:35] What’s your advice to businesses still trying to determine whether SEO and organic search are a viable channel for them?

What You’ll Discover:

[02:00] How Google positions itself as a leader in AI-driven search, unlike GPT models, which are often blocked from web traffic.
[04:45] How to study user behavior and the buyer’s journey to tailor content across multiple channels and touchpoints.
[08:06] The future of AI-generated content and why human expertise is more important than ever.
[12:31] The importance of content structure and scrollability to ensure content is easily digestible and tailored to modern user behavior.
[13:29] How people are taking combined ways of searching online even as businesses continue to focus on easily trackable marketing strategies.