#137: How Mercedes F1 Boss Toto Wolff Became A Billionaire

Toto Wolff, Mercedes F1 Team Principal, recently became a billionaire. The podcast explores his journey, including the luxury of F1, Mercedes' history, and the significant valuation discount that contributed to his net worth. It also discusses the growth of F1, increased viewership in the US, and Wolff's billion-dollar net worth. Plus, the marketing success of Formula One racing and how Wolff strategically increased the value of his team.