#137: How Mercedes F1 Boss Toto Wolff Became A Billionaire
The Joe Pomp Show
00:00
The Growth and Marketing Success of Formula One Racing
This chapter discusses the increase in viewership and the new media rights deal for Formula One racing in the United States, as well as the marketing advantages for the sport and teams. It also highlights Mercedes' brand value increase under Toto Wolff and his remarkable financial success in the sport.
Play episode from 18:09
Transcript
