There is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we’ll find opportunities, ideas, products, and experiences that we may not have found on our own.

Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the world of academia—as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan.

Topics We Cover in This Episode:

Why culture is so difficult to operationalize in business
The opportunities that can arise when you focus on company culture
How culture can help you build your book of business
How to find ecosystems in business based on your beliefs and values
How to get with your team and determine what you believe
What artifacts are and how we give things meaning
The way that the language we use signals to the world who we are
How culture can impact who you work with
The social aspect of consumption
The human desire for connection and how it impacts our behavior and decisions in life and business
The power of offering connections in business

I hope you enjoyed this episode with Marcus. From identifying the artifacts that give meaning to our culture, to the language we use to signal who we are, it’s important to take a thoughtful and intentional approach to building a culture that reflects our vision and aspirations so that we can find the right people and more success.

If you have a vested interest in helping people adopt behavior, Marcus’s book will be very helpful for you. You can get a copy here.

Resources Mentioned:

Visit Marcus’s website

Get a copy of For the Culture

Culture and Growth: How to Win More Business by Communicating Your Values with Marcus Collins