The Joe Rogan Experience

#1722 - Bartow Elmore

Oct 20, 2021
Bartow Elmore, an associate professor of environmental history at Ohio State University and author of "Seed Money," dives into the controversial past of major corporations like Monsanto and Coca-Cola. He discusses the significant environmental impacts of glyphosate, the ethics of patenting life, and the ramifications faced by farmers entangled in corporate contracts. Elmore emphasizes the need for sustainable agricultural practices and highlights the consequences of corporate actions on health and the environment, urging a rethink of our food systems.
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ANECDOTE

Coca-Cola's Secret Ingredient

  • Coca-Cola's secret ingredient, "merchandise number five," was coca leaf extract.
  • They even grew coca leaves secretly in Hawaii during the 1960s.
INSIGHT

Coca Leaf vs. Cocaine

  • Chewing coca leaves is a normal practice in South America, with mild effects.
  • Cocaine's taboo status originated from racist fears about Black crime.
ANECDOTE

Coca-Cola's Monopoly

  • Coca-Cola has an exclusive right to import coca leaves into the US.
  • This frustrates Peruvian coca farmers who want to expand their market.
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