Why Company Strategy Drives Your Marketing Strategy

Dave talks about B2B marketing strategy and overall company strategy, which includes intentionally defining where you play and how you'll win.

"It's impossible to create a marketing strategy for a business that has no clear company strategy."

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Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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