Masters of Scale Make the office a destination, not just an obligation
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Dec 11, 2025 
Elizabeth Brink and Andy Cohen, co-CEOs of Gensler, discuss transforming workplaces into vibrant destinations. They explore the impact of AI on design, emphasizing data-driven decisions for optimizing space and air quality. The duo shares insights on fostering a collaborative culture and the importance of diversity in innovation. They highlight the shifting generational needs for in-person connection and how Gensler's office redesigns meet these desires, making workspaces more engaging and community-focused.
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Design The Human Experience
- Gensler prioritizes designing the human experience over producing a single visual style.
- Teams combine multidisciplinary perspectives to solve underlying client problems, not just stated ones.
Scaling With Co-Leadership
- Andy Cohen describes growing from ~100 people to nearly 7,000 under a co-leadership model.
- He credits co-leadership for scaling reach and covering more ground than a single leader could.
Pair Complementary Leaders
- Pair leaders with complementary "aces and spaces" so strengths multiply.
- Seek partners who push each other and communicate to build trust and better ideas.