Dive Club 🤿 4 brand strategy tips from Smith & Diction 💡
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Feb 25, 2025 Discover innovative strategies for brand identity that treat brands as relatable personalities. Explore the importance of creativity, adaptability, and experimentation in brand development. Learn about productivity tools like Raycast Focus and Genway that help boost research and innovation. Mike and Cara share their invaluable hacks and mental models for unleashing creativity in branding.
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Brand as a Person
- Describe your brand as a person, not as a corporate entity.
- This helps find more relatable and human words to define your brand's tone.
Perplexity's Brand
- Smith & Diction described Perplexity's brand as similar to Malcom Gladwell.
- They aimed for a smart, informed tone that explains complex topics clearly.
Vision for Recruits
- When writing your company vision, imagine speaking to a potential recruit.
- Craft it to inspire them to join your company.