Embracing Creative Exploration in Brand Strategy

When comes to brand design, Mike and Cara from Smith & Diction are pretty much top of the game (you might recognize them as the ones who did the brand identity for Perplexity).

During our interview, it didn't take me long to realize that these two have more hacks and mental models for creativity than just about anyone I’ve met.

So here are a few of my favorites.

Watch the full episode with Smith & Diction here: https://www.dive.club/deep-dives/smith-diction