On this episode, Immad Akhund, CEO & Founder at Mercury and Jon Fry, CEO & Founder at Lendflow discuss the key components of the FinTech ecosystem and how to embed FinTech into your products to drive exponential growth.

Want the key to unlocking the next unicorn?

Today more and more companies are embedding FinTech (banking, payments, lending, insurance, etc.) into their products not only to drive growth and revenue but also to stay competitive.

For example, Starbucks has the second most used payments application in the United States and they’re not a bank.

This episode is moderated by Douglas Soltys of BetaKit.

Specifically, they discuss:

- Why every SaaS company will eventually become a FinTech company.

- How to determine how many users will convert into your FinTech product offering.

- How to build trust through transparency.

- The recommended starting point for companies to take on FinTech systems.

- Why Jon chose lending as the sweet spot for Lendflow.

- Hidden costs that companies should look out for when embedding FinTech.

Learn more at https://tractionconf.io

Learn more about Mercury at https://mercury.com/

Learn more about Lendflow at https://www.lendflow.com/

#startup #innovation #fintech

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 

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