Building With Buyers
143 - How To Run Brainstorming Sessions To Increase Creativity And Business Impact (Andy Raskin, Master of Strategic Narrative)
Mar 13, 2023
Join Andy Raskin, a master of strategic narrative who helps CEOs navigate their storytelling, as he dives into the essence of creativity in startups. He discusses how a compelling narrative can boost innovation and sets the stage for effective brainstorming sessions by separating idea generation from evaluation. Andy shares personal anecdotes and highlights the importance of authenticity and teamwork in fostering a creative environment. Tune in for insights on harnessing storytelling for marketing success!
26:32
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Quick takeaways
- Creating a conducive environment for creativity is essential for leaders to inspire innovation within their startup teams.
- Separating idea generation from evaluation during brainstorming sessions significantly enhances creative outcomes and team collaboration.
Deep dives
Creating a Space for Creativity
Rick Rubin, a renowned music producer, emphasizes the need for a dedicated space where artists can unleash their creativity. He established a studio in Malibu designed to aid musicians in breaking through creative barriers. This concept of creating an environment conducive to creativity is vital for leaders in the startup ecosystem as well. By fostering similar conditions, entrepreneurs can encourage their teams to be more innovative and produce their best work.
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