How do you introduce your software into a foreign market? How do you even make an informed decision about it? Our guest today is Joe Leech, UX and product consultant, and the author of Psychology for Designers. He has run research and design projects in 38 countries, and happy to share his experience — peppered with stories and amazing facts. You'll learn why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language.

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Show Notes

Fiverr — good place to find a native speaker for small affordable jobs
Booking.com — great example of dealing with countries and currencies
How to write content for an international audience — Joe's article on writing for non-native English speakers
Joe's website
Download Joe's free book: Psychology for Designers
Follow Joe on Twitter: @mrjoe

Today's Sponsor

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