Hey Hey Hey Alexa: Emma McGann on Smartspeakers and Music Engagement

Emma McGann is one of the first artists to create and launch her own Amazon Alexa skill. It all started when Emma was livestreaming on YouNow. When she asked her smartspeaker to turn on the lights, the smartspeakers in her fans’ homes responded! At Midem, we chatted with Emma and her manager James Plester about how this lightbulb moment led to an Alexa skill that makes it more fun and easy for her fans to listen and engage. Ask Alexa to “enable skill Emma Backstage” to check it out.

Music Tectonics is at Midem! Podcast host Dmitri Vietze is recording interviews with Midemlab competitors and international music tech superstars, on the spot in Cannes. Stay tuned for a wave of #MidemTectonics coverage. The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups, interviews with music tech movers & shakers, and more.