Grow Your Video Business 342. Content-Driven Connections with Morgan J. Ingram
In this episode, we delve into the power of content-driven conversations and Morgan's innovative approach to generating traction online. We talk about how Morgan creates captivating shows that not only engage audiences but also deliver tangible results. Also we explore the concept of embracing authenticity and vulnerability, revealing how sharing failures and challenges can deepen connections with our audience and in turn foster greater support and engagement. Don’t get stuck in the trap of perfection, instead start creating engaging content for your business and your clients!
Key Takeaways- Intentionality is more important that production quality
- Create content for your business that can be multi-purpose
- Taking your audience into the vulnerable process is more engaging than simply showing them the polished final product
Morgan J Ingram is a dynamic leader, innovator, and entrepreneur who has significantly impacted the world of B2B sales and marketing. As the CEO and founder of Ascension Media Productions, he is leading the charge to transform traditional outbound sales and marketing methods by creating content-driven conversations that generate revenue.
Morgan's commitment to innovation and cutting-edge solutions has led him to pioneer a new approach to growth called narrative-led growth. This strategy enables employees to produce and share content that aligns with the brand narrative, creating a revenue marketer journey that drives sales conversations.
He was recognized for his content creation and strategy work in 2016 on The SDR Chronicles, where he did over 100 videos focused on the profession of sales development while he was in the role on YouTube.
Recognized as one of the Top 50 Sales Leaders to follow by LinkedIn and a Top 25 Sales Development Thought Leader by Inside Sales, Morgan is a highly sought-after speaker and trainer. At JB Sales, he helped some of the world's top companies, including Salesforce, Zoom, and Snowflake, improve their top-of-the-funnel prospecting efforts.
Morgan's work has been featured in prestigious publications such as Forbes, the HubSpot blog, and the Harvard Business Review. He has also been named a 4x LinkedIn Top Sales Voice.
In This Episode- [00:00] Welcome to the show!
- [03:45] Meet Morgan Ingram
- [08:07] Getting started in “Edutainment”
- [15:30] Structuring content creation
- [18:52] Morgan’s most interesting projects
- [24:04] Marketing for video businesses
- [27:30] Why are people fascinated with the process?
- [30:32] Vulnerability in marketing
- [40:19] Practical content creation
- [46:18] Connect with Morgan
- [47:10] Outro
“Looking at the systems that you already have built to have good productions and that’s the content that you should be sharing.” [25:30] - Morgan Ingram
“It feels like a connective tissue for me to like something that I aspire to do.” [28:14] - Morgan Ingram
“At the end of the day, we as ourselves, have to live with ourselves 100% of the time.” [33:24] - Morgan Ingram
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