General Catalyst's Mission-Based Approach to Investing

General Catalyst, a venture capital firm, emphasizes the importance of investing in companies that create enduring change. Their focus is on companies that make a positive impact in the world, believing that these enduring and growing companies drive investment returns. This mission-based approach was a result of General Catalyst's evolution and the realization that building enduring firms requires a focus on long-term goals. Additionally, the firm believes in responsible innovation, which involves using technology to transform industries while considering the needs of all stakeholders and societal impact.