053 Mastering Clinic Marketing: Responding, Not Chasing Demand with Michael Schumacher

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Hello, and welcome back to the Treat Your Business Podcast. I'm your host, Katie Bell, and I'm thrilled to have Michael Schumacher with us today. In this episode, Michael dives into the pitfalls of creating demand through cheap offers and ads, urging clinic owners to focus on existing demand. 

Key Takeaways:

1. Avoid Cheap Offers: Michael criticizes the trend of clinics offering free or heavily discounted services through Facebook ads. He emphasizes that such tactics cheapen the brand and damage the profession's reputation.
2. Building Funnels vs. Quality Service: The podcast discusses the downside of relying on funnels and quick wins. Michael emphasizes that serious businesses focus on quality service and reputation rather than resorting to gimmicks.
3. Stop Creating, Start Responding: Instead of creating demand artificially, Michael advises clinic owners to respond to existing demand. By optimizing SEO, maintaining a great website, and using effective Google ads, clinics can attract the right patients.
4. Marketing Simplicity: Michael simplifies marketing for clinics, comparing it to weight loss. Consistency, a great website, and targeted ads are the keys. He discourages falling for flashy promises and advocates for a patient-focused approach.
5. Pricing Strategy: The discussion touches on the importance of pricing strategy. Michael encourages clinics to prioritize value over low prices, positioning themselves as high-quality service providers.
6.  Imposter Syndrome and NHS Influence: The episode briefly touches on imposter syndrome and how the NHS's influence may lead clinic owners to undervalue their services.

Michael passionately addresses the issues plaguing the clinic industry, urging owners to focus on long-term strategies, quality service, and fair pricing. The conversation emphasizes the importance of responding to existing demand rather than creating it artificially.

Remember to like, share, and comment if you enjoyed the episode. Stay tuned for more valuable insights on the Treat Your Business Podcast.

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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