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From Crisis to 800% Growth: How Jason Bronstad Built a Brand, a Culture, and a Mission That Actually Matters
Apr 9, 2025
Jason Bronstad, CEO of MALK Organics, shares his journey of transforming a brand while nurturing a supportive company culture. He discusses overcoming a leadership crisis that ignited growth and the significance of hiring for soul. With insights on balancing business and home life, he highlights personal rituals, like Jiu Jitsu, that keep him grounded. Jason explores the need for intentional communication and transparency in food choices, emphasizing trust-building in advertising and the power of community support.
44:13
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Quick takeaways
- A leader's genuine curiosity and engagement with employees can fundamentally transform company culture by fostering trust and support.
- Recognizing the importance of personal health and balance enables leaders to guide their teams more effectively and create a vibrant work environment.
Deep dives
Redefining Leadership Through Personal Connections
Understanding the personal challenges faced by team members enhances leadership effectiveness. A leader’s genuine curiosity and willingness to engage deeply with employees can fundamentally transform company culture. By fostering human conversations, leaders create an environment where team members feel valued and supported, ultimately driving business success. The emphasis on empathy and understanding strengthens relationships, making the organization more resilient and adaptive.
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