saas.unbound From $80 to $3,000: enterprise SaaS pricing lessons with Alex Halkin @Competera
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #46 of season 5, Anna Nadeina talks with Alex, CEO and Founder of Competera, a pricing platform helping retailers increase their revenue.
----------- Episode's Chapters -----------
00:00 - Meet Alex: From Medical Engineering to AI
02:33 - The Birth of Compra: Early Challenges and Innovations
07:47 - Navigating Enterprise Sales and AI Integration
10:13 - Overcoming API Roadblocks and Pivoting Strategies
15:18 - AI in Enterprise: Adoption and Challenges
30:02 - Discussing Pricing Strategies for Enterprise Customers
31:25 - Understanding Customer Acquisition Costs
32:51 - The Importance of Customer Feedback and Pricing Adjustments
37:26 - Challenges and Learnings in Enterprise Sales
39:40 - The Role of M&A Advisors and Strategic Partnerships
43:54 - Balancing Work and Life as a Founder
Alex - https://www.linkedin.com/in/alexhalkin/
Competera - https://competera.ai/
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