The Broke Generation Why September is the best time to work on your money goals (and how to make the most of it)
Aug 27, 2025
September emerges as a prime time to kickstart your financial goals, outshining even January. The host shares insights on why motivation surges in this month, driven by the excitement of fresh starts. Learn how short deadlines can enhance focus and accountability, along with the importance of immediate rewards. The conversation delves into the 3 Ps—procrastination, priorities, and perfectionism—and offers a practical four-month plan to keep your momentum going. Join the movement to maximize your financial success!
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Use September As A Short Runway
- Start a focused Q4 push beginning in September to use the short runway to make real progress.
- Treat September as a buffer and groundwork month to gain momentum before year-end.
Q4 Push Led To $50K Invested
- Emma shares hitting $50,000 invested by mid-December after pushing in Q4.
- She credits leaning into September energy and focused Q4 effort for that result.
Landmarks Boost Motivation
- Landmark dates like September trigger higher motivation than the abstract clean slate of January.
- Use seasonal or calendar anchors to harness natural bursts of willpower.