Product Growth Podcast How Swiggy Went From 30K to 1 Million Orders Per DAY With Fmr SVP of Product + Growth, Anuj Rathi
Jan 14, 2025
Anuj Rathi, former SVP of Product and Growth at Swiggy, shares insights into the company’s meteoric rise from 30,000 to over a million daily orders. He discusses how Swiggy's product features and innovative strategies transformed it into a leader in quick commerce. Rathi elaborates on the importance of the 4BB framework for product prioritization and the evolving roles in product management. He emphasizes adapting to challenges and the pivotal role of AI in shaping future product management. Rathi's experience brings a wealth of wisdom for aspiring product leaders.
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Early Swiggy Delivery System
- Swiggy initially managed deliveries through SMS messages before developing a dedicated app.
- This basic system had limitations, leading to challenges in scaling and managing the three-way marketplace.
Three-Way Marketplace Challenges
- Balancing the needs of consumers, restaurants, and delivery executives is crucial in a three-way marketplace like Swiggy.
- Product decisions must consider the impact on all three parties to ensure sustainable growth.
Swiggy Pop
- Swiggy Pop simplified the ordering process to three steps, addressing the challenge of lengthy ordering journeys.
- This feature targeted busy office workers who prioritized speed and convenience over extensive menu choices.