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Product Growth Podcast
How Swiggy Went From 30K to 1 Million Orders Per DAY With Fmr SVP of Product + Growth, Anuj Rathi
Jan 14, 2025
Anuj Rathi, former SVP of Product and Growth at Swiggy, shares insights into the company’s meteoric rise from 30,000 to over a million daily orders. He discusses how Swiggy's product features and innovative strategies transformed it into a leader in quick commerce. Rathi elaborates on the importance of the 4BB framework for product prioritization and the evolving roles in product management. He emphasizes adapting to challenges and the pivotal role of AI in shaping future product management. Rathi's experience brings a wealth of wisdom for aspiring product leaders.
01:21:31
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Quick takeaways
- Swiggy's exponential growth from 30,000 to millions of daily orders exemplifies the significance of adapting operations to meet the needs of restaurant owners and delivery executives.
- The introduction of innovative features like Swiggy Pop and subscription models demonstrates the company's ability to enhance user experience and drive customer retention effectively.
Deep dives
Understanding Swiggy's Growth Journey
Swiggy has evolved into one of India's largest quick commerce companies, initially starting with 30,000 orders per day in just seven cities during its second year. By expanding its operations and understanding the needs of restaurant owners and delivery executives, Swiggy successfully transitioned into a multi-faceted business model that includes not only food delivery but also groceries and other services. This shift demonstrates a responsive approach to the complexities of a three-way marketplace, involving consumers, restaurants, and delivery personnel. Today, Swiggy handles millions of orders daily, establishing itself as a major player that significantly outpaces competitors like DoorDash in terms of volume.
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