Boring Amazon Secrets (From a $100M+ Seller)

Think Amazon will kill your DTC sales? Think again. In this episode, we're breaking down the actual playbook that took She's Birdie from $1M to 8-figures on Amazon. Our guest Mark Lathrum shares the boring-but-effective strategies he's used to scale multiple brands past $100M on Amazon - from inventory planning and pricing strategy to protecting your brand from international sellers. No fluff, just practical tactics you can implement today.

Thank You To Our Sponsors
For a demo of Rivo, visit rivo.io and let them know we sent you.
For 90 days of free AfterSell, visit aftersell.com/boring-podcast.

Timestamps

(02:45) Intro and Mark's Background 
(07:33) What Products Work Best on Amazon 
(11:48) DTC vs Amazon Strategy 
(17:57) Dealing with Counterfeiters and Resellers 
(25:00) Marketing Tools and Advertising Options 
(29:07) Amazon DSP and Advanced Marketing 
(32:48) Product Page Optimization 
(36:47) Conclusion and Final Thoughts
(40:13) Prime Day Analysis and Performance 
(45:49) Future Outlook and Q4 Planning

Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.