Invested by Aleph Fiverr CEO Micha Kaufman on How a Story in CNBC Beat Fiverr’s $8M Super Bowl Ad, the Right Way to Go Public, How Your Boss isn’t Responsible for Your Career, Why Freelancers Move Faster Than Employees, and How AI is Raising the Floor–not the Ceiling
On this episode of Invested, Michael hosts Micha Kaufman, the founder and CEO of Fiverr - the global freelance marketplace that helped define the gig economy. Since launching the platform in 2010, Micha has led Fiverr from a scrappy, bootstrapped startup into a publicly traded company offering millions of services across hundreds of categories. Before that, he built three other companies and began his career as an intellectual property lawyer, where he was involved in drafting what he describes as Google’s first patent in Israel. A vocal advocate for self-reliance in the age of AI, Micha believes freelancers are better equipped than corporate employees to adapt, automate, and thrive. He recently led Israel’s high-tech delegation to Auschwitz, a personal and national mission to preserve memory and meaning for the next generation.
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KEY TOPICS
00:05:40 Why Fiverr Launched With a $5 Price Tag
00:09:28 The Things You Can Do for Five Bucks
00:17:42 The Infamous Four Seasons Debacle
00:24:20 AI and the End of Low-Skill Tasks
00:27:54 Freelancers Upskill Faster Than Employees
00:33:30 You’re Responsible for Your Career Growth, Not Your Boss
00:49:14 Automate Yourself, Then Create More Value
00:58:00 Fiverr’s Mission in an AI-Driven Future
01:04:32 Going Public: Lessons and Regrets
01:16:17 Why Micha led a High-Tech Delegation to Auschwitz
RESOURCES
Follow Micha on LinkedIn - https://www.linkedin.com/in/michakaufman/
Follow Micha on X - https://x.com/michakaufman
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CREDITS
Executive Producer: Erica Marom
Producer: Myron Shneider
Video and Editing: Ron Baranov
Music and Creative Direction: Uri Ar
Content and Editorial: Kira Goldring
Design: Rony Karadi