We Are For Good Podcast - The Podcast for Nonprofits 233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson
Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality.
EPISODE HIGHLIGHTS
- Tone setting - Partnerships 2.0 (2:00)
- Reimagined partnerships are based on values and alignment (4:00)
- The ethos behind partnerships 2.0 (7:00)
- The current state of the sector and the present opportunities (8:15)
- Where nonprofits can start today to begin building these partnerships (11:00)
- Case study: UNHCR (17:00)
- Leadership and navigating difficult social issues with integrity and humility (18:00)
- The McPherson Memo (18:00)
- Building hybrid partnerships (23:00)
- Advice when reaching out to new organizations (26:00)
- Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)
For more information and episode details visit: www.weareforgood.com/episode/233
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Thank you to our partners 🩵
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