Join entrepreneur and investor Marty Geier, who slashed his taxable income from $1.4 million to just $40K, as he shares his dynamic approach to tax optimization. Discover how he leverages the 500-hour rule for short-term rental losses and why he starts a new business each year to offset active income. Marty details his strategies for maximizing deductions through Section 179 and bonus depreciation, while also emphasizing the real-time commitment involved in managing multiple ventures and the significance of diversification for financial success.
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Marty's Unique Business Journey
Marty started a gold-selling business in the early 2000s, selling in online games like EverQuest.
He transitioned from tech to multiple businesses, eventually making millions and moving into real estate.
volunteer_activism ADVICE
Start New Businesses Annually
Start an active business each year to create losses that offset other income.
Use the '100 hours and more than anyone else' rule to qualify for active participation without overwhelming time commitment.
volunteer_activism ADVICE
500-Hour Rule for Rentals
Dedicate 500 hours annually to short-term rentals to make losses non-passive and fully deductible.
Balance time by allocating about 20-25 hours to your main business and 15 to rentals weekly.
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In this episode of the Tax Smart REI Podcast, Thomas and Ryan sit down with entrepreneur and investor Marty Geier to unpack how he reduced his taxable income from $1.4 million to just $40K using a blend of business building, short-term rentals, and advanced tax strategy.
Tune in to learn:
- How Marty uses the 500-hour rule to make short-term rental losses non-passive and deductible
- Why he starts a new business each year and how it helps offset active income
- The exact way he structures his real estate and businesses to maximize Section 179 and bonus depreciation
- How he tracks performance across 10+ ventures to know when to scale, pivot, or exit
- What most investors underestimate about the real-time commitment of running rentals
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