Big Technology Podcast
Amazon's Head Of Prime on Tariffs, Alexa Plus Rollout, and AI Differentiation — With Jamil Ghani
Apr 30, 2025
Jamil Ghani, Vice President of Prime at Amazon, dives into the fascinating intersections of trade, technology, and consumer experience. He sheds light on Amazon's navigation of tariff challenges and discusses how Alexa Plus is set to transform daily life with its advanced capabilities. Ghani shares anecdotes on the integration of AI in household routines and outlines Amazon's proactive strategies for Prime Day. He also explores the future of AI in enhancing online interactions, all while ensuring customer satisfaction remains a top priority.
55:50
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Quick takeaways
- Amazon is adapting to current trade tariffs by diversifying its supply chain to ensure competitive pricing and product availability.
- The rollout of Alexa Plus aims to create a more intuitive personal assistant experience, enhancing daily tasks for users and families.
Deep dives
Impact of Trade Tariffs on Amazon's Marketplace
Current trade tariffs are influencing Amazon's marketplace, particularly affecting the pricing and availability of certain products. Amazon is considering a transparent approach to demonstrate tariff pricing, although the company clarified that it will not display these charges on its main site, potentially mitigating political backlash. The executive emphasized the need for a diverse supply chain to maintain a strong customer experience, regardless of tariffs. The company aims to minimize disruptions while ensuring they offer competitive pricing and a vast selection to meet customer demands.
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