Amazon's Strategy Amid Tariff Challenges

Jamil Ghani is Amazon’s Vice President of Prime. Ghani joins Big Technology Podcast to discuss Amazon's position in the ongoing trade war and how Alexa Plus combined with Prime will appeal to its customers. Tune in to hear Ghani debunk the headline about tariff price labels, walk through Alexa Plus’s rollout, and outline why Amazon believes its approach to a contextually-aware assistant will work. We also cover Prime Day strategy, supply-chain regionalization, warehouse robotics, and Amazon’s growing AI alliance with Anthropic. Hit play for a fast, candid look at how the world’s largest online retailer is positioning itself for the next era of commerce and consumer tech.

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