Roger Lee, an arts entrepreneur, discusses the power of PR and starting small for sustainable impact. He emphasizes knowing your purpose to stay on track in your entrepreneurial journey.
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Quick takeaways
Utilize the power of PR for credibility and lasting relationships in entrepreneurship.
Start small, be patient, and stay true to your motivations to achieve sustainable impact.
Deep dives
Roger Lee's Success Journey in Arts and Dance Entrepreneurship
Roger Lee, a recognized arts entrepreneur, shares his journey to success in dance and arts entrepreneurship. Starting at a young age without formal training, he auditioned and was selected for a major platform, leading to opportunities and challenges. Over 23 years in the industry, Lee evolved into a multidisciplinary artist and coach, stressing the importance of starting small, being patient, and understanding one's motivations.
The Significance of PR in Entrepreneurial Success
Roger Lee emphasizes the power of PR in entrepreneurial success, highlighting how it can lead to credibility, exposure, and long-lasting relationships. He advises emerging entrepreneurs to see PR not as a vanity metric but as a tool to drive sales and business longevity. Lee shares practical tips for gaining positive publicity, including finding newsworthiness, resonating with media representatives, and fostering authentic connections.
Knowing Oneself: Key to Entrepreneurial Journey
Roger Lee underscores the importance of knowing oneself and motivations before embarking on an entrepreneurial journey. Understanding personal values and goals enables entrepreneurs to make confident decisions, avoid distractions, and stay true to their path. Lee encourages clarity in self-awareness as a foundation for navigating challenges, setting boundaries, and fostering genuine connections in the entrepreneurial realm.
Roger Lee is a recognized arts entrepreneur that creates arts business ventures that uplift people's spirits. He is the founder of Roger Lee Arts, LLC and Roger Lee Dance Company.
Top 3 Value Bombs
1. There’s true power in PR. Media coverage was a blessing for him as it gave him exposure and connected to amazing individuals in the industry.
2. Start small. A lot of times we want to go big quickly. While that is exciting, that is rarely sustainable. It’s all about impact and being sustainable. You have to start small to be in the game for a long time and have a lot of impact and legacy.
3. Know who you are and why you do what you do. That matters so much in your entrepreneurial journey because there will be people, opportunities, and temptations along and get you off of your path.
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