Streamlined Solopreneur: Build a Business That's Not Overwhelming What do I even do? [Audio Note]
Aug 2, 2025
The host reflects on a week spent at the beach, wrestling with the challenge of defining their signature framework. They discuss the struggle between serving clients in various capacities like podcast coaching and automation, while feeling uncertain about their true purpose. Frustration about niching down leads to an invitation for listener feedback, asking what professional help others would seek in a one-on-one chat. It's a candid exploration of clarity and professional identity.
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Struggling to Define Core Purpose
- Joe Casabona is uncertain about his signature framework and core purpose after reflecting at the beach.
- He considers that helping people show up better online without consuming too much time might be his essence.
Diverse Client Roles
- Joe works with multiple clients doing podcast coaching, building automations, creating courses, and website work.
- He serves diverse roles but with a common aim to help people be better and more present online.
Choosing The Right Word To Connect
- The word "simplify" resonates better than "systems" or "streamlined" to describe Joe's work.
- Yet simplify might wrongly imply reducing or shrinking, which is not his real intent.