

211. Small Screens, Strong Signals: Mastering Modern Communication
212 snips Jun 24, 2025
Andrew Brodsky, a management professor at the University of Texas and author of PING: The Secrets of Successful Virtual Communication, shares insights on navigating the challenges of digital communication. He highlights how texts, emails, and video calls can misrepresent our intentions. Brodsky introduces the PING framework, focusing on perspective-taking and nonverbal awareness, and offers practical tips for effective virtual interactions. He emphasizes the importance of channel selection and the nuances of authenticity in the digital age.
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Channel Choice Depends on Goals
- Choose your communication channel based on your specific goal to maximize effectiveness.
- Early-stage brainstorming works better individually and virtually to yield more ideas.
Apply the PING Framework
- Use the PING framework: Perspective-taking, Initiative, Nonverbal awareness, Goals in virtual communication.
- These elements help ensure your message is clear and well-received.
Understanding Communication Richness
- Communication richness depends on synchronicity and cue variety, not just one factor.
- Slight differences in richness can drastically affect interaction outcomes and feelings of awkwardness.