Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.
Nicole and Will discuss:
- The importance of BD in today’s firms and what is driving that
- How Nicole came to her role at Dentons and how the role and approach to Legal Marketing and Business Development have progressed throughout that career journey
- Denton’s Global Growth Program and the goals for that initiative
- The biggest changes that clients and firms need to make to see the value of marketing and business development
- How to tailor the BD approach to suit a unique structure and the opportunities and challenges that arise from that
- Advice for marketing leaders wondering how they can build a more modern and effective BD function
Passle CMO Series Podcast