Building your Brand The Art of YouTube: Building a Channel That Lasts with Jade Beason
If you've been following me for a while, you'll know that YouTube is something I've been trying to do more regularly and that's why I was so excited to chat with the brilliant Jade Beason for this week's episode.
In our conversation, Jade shares so many practical tips on how to grow your YouTube channel, and she also speaks with such honesty about her own experience—how she got started with no editing skills, what she learned along the way, and the mindset shifts that led to her success.
I honestly had a million more questions I wanted to ask her! Whether you're just thinking about starting a channel or looking to get more consistent, this episode is packed with valuable insights.
Key Takeaways
- Start with Value, Not Gear: In the beginning, your only focus should be on consistently delivering valuable content to your audience.
- Set a "Commitment Goal": To overcome the initial period of low views and slow growth, set a "commitment goal".
- Evolve Before Your Audience Gets Bored: A content or thumbnail style that works brilliantly now will likely cause audience fatigue in about six months.
- Create for Your Audience, Not Yourself: To build a brand or community, you have to switch from creating content for yourself to creating content for your audience.
- [07:00] Jade shares the catalyst for starting her channel: watching her husband go from idea to a published video in just 48 hours made her realise it wasn't as hard as she was telling herself.
- [15:00] Jade walks through her specific, manual process for researching and identifying trending video topics that have a high potential to be pushed beyond a creator's existing audience.
- [23:00] Why thumbnails are "incredibly important" and act like an advert for your video . A low click-through rate tells the algorithm that people aren't interested, and it will stop recommending your content.
- [39:00] Jade's quick-fire advice for anyone starting out, including how often to post , how long videos should be (and the 8-minute monetisation rule!) , and what basic kit you actually need.
Jade Beason is a content marketing expert who helps creators build sustainable businesses. She started her YouTube channel in November 2020 and grew it into a full-time career within six months. She is the founder of the creator community The Creator Project and the new agency Social People.
- YouTube: Jade Beason
- Instagram: @jadebeason
- Website: jadebeason.com
- The Creator Project: creatorproject.com
- Social People Agency: socialpeopleagency.com
- Editing Software: DaVinci Resolve, Adobe Premiere Pro
- Project Management: Asana
- Video Collaboration: Frame.io
- Equipment: Elgato, DJI, Neewer
- People: Liz Wilcox, Andy Lambert
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!