AI and the Future of Work: Artificial Intelligence in the Workplace, Business, Ethics, HR, and IT for AI Enthusiasts, Leaders and Academics 353: Can AI Bring Back the Human Side of CRM? Jody Glidden, CEO of Postilize, on Nurturing Relationships
Sep 15, 2025
In this engaging discussion, Jody Glidden, CEO of Postilize and co-founder of Introhive, shares insights on reinventing CRM through AI. He explores how traditional CRMs often miss the nuances of relationship evolution and how Postilize aims to fill that gap. Jody emphasizes the importance of maintaining human connections while utilizing AI to enhance relationship-building. He also discusses the challenges of privacy and accuracy in CRM systems, advocating for real-time data enrichment and the need for ethical oversight in AI development.
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Spotting Mobile Gaps Led To Acquisition
- Jody built Chalk Media to exploit the mobile gap he saw when everyone used BlackBerrys.
- That company was acquired by BlackBerry, illustrating early opportunistic product timing.
Relationships Fueled Early Sales
- Jody traced his startup success to relationships he built selling earlier products to customers.
- Those relationships made it easier to get initial sales and hire strong teams for his next ventures.
CRM As A System Of Engagement
- CRM should move from being a system of record to a system of engagement that proactively helps relationships.
- Postalize uses AI to monitor interactions and surface timely opportunities to be helpful without replacing humans.