Big Law Life #105: Cringe-Free BigLaw Goals for Associates in the New Year
As the year closes, I'm focusing in this episode on BigLaw goals for associates without resorting to platitudes, firm retreat slogans, or vague resolutions that quietly collapse by February. After years as an equity partner in BigLaw, I've seen that the associates who actually move forward are not the ones making dramatic promises to work less, do everything better, or reinvent themselves overnight. Instead, the associates who most often make progress are the ones who focus on taking smaller, actionable steps in specific, visible ways that compound inside a system that is in many ways beyond their control.
In this episode, I walk through what that looks like in practice. We talk about why goals built around staffing, hours, or personality change usually fail, and what BigLaw actually rewards instead: reducing friction for partners, exercising judgment, managing up, and being predictable and reliable in ways that matter. I explain concrete behaviors partners notice when evaluating and promoting associates, including how you frame decisions, communicate risk and timing, and signal judgment without overstepping. This is about learning how to operate more effectively inside BigLaw as it exists, not as we wish it did.
At a Glance 00:00 Why BigLaw goal-setting can feel hollow and frustrating - even cringey 01:19 Why extreme "everything must change" thinking misses what actually moves careers 02:40 Why goals tied to things you don't control quietly set you up to fail 03:40 The compounding advantage of getting slightly better in visible ways 04:08 Reducing friction: how partners actually experience working with you 04:29 Anticipation and judgment versus stopping exactly at the four corners of the assignment 05:57 Managing up by framing decisions instead of asking open-ended questions 06:44 Predictability, early flags, and why silence is riskier than bad news 08:00 How BigLaw gives you positive feedback without ever saying "good job" 09:17 Why choosing one key incremental improvement beats trying to fix everything 10:06 The practical bottom line for building momentum year over year
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Show notes: https://www.lauraterrell.com/podcast