

372: How to Start and Grow a Christian YouTube Channel 2025 (Ethically)
Dec 19, 2024
In this discussion, Ruslan, a prominent Christian YouTube creator with nearly 1 million subscribers, shares his insights on growing a Christian channel. He highlights the balance between humility and self-promotion, addressing the responsibilities of influence in the faith community. The conversation explores the rise of celebrity converts and the demand for authentic Christian narratives. Ruslan emphasizes the importance of storytelling, maintaining authenticity while navigating ambition, and creating community through events like the Bless God Summit.
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Growing Opportunity For Christian Creators
- There is a growing opportunity for Christian content creators as society shifts back toward faith after secularism's challenges.
- People increasingly explore Christianity online before engaging with churches or Bible studies.
New Atheism Movement Declines
- The new atheism movement waned as secularism's social consequences became apparent, prompting many to consider Christianity anew.
- Cultural and political shifts are driving people toward faith and questioning previous worldviews.
Story-Driven Channel Growth
- Johnny Chang, with a turbulent past, built a large audience by sharing his story and now ministers through Bible study content.
- Ruslan and Johnny create most content themselves, mastering tech to retain control and authenticity.