Dropping Bombs YouTuber Made $600K/Year Screaming in His Car Now He's Quitting Forever
Nov 2, 2025
Join viral fitness sensation Robert Richetti, known as Robert Frank 615, as he shares his rise to fame fueled by a viral Pokemon Go rant. He candidly discusses the dark side of internet celebrity, including health struggles from ulcerative colitis and the mental toll of content creation. Robert is stepping back from his persona to focus on authenticity and mental health while launching game-changing energy drinks with Steel Supplements. This conversation challenges ideas about success and reminds us to prioritize well-being over viral fame.
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Breakout Video That Changed Everything
- Robert Richetti's 2016 "Pokemon Go fuck yourself" car rant exploded to ~100 million views in two weeks across platforms.
- That viral moment transformed his part-time side-hobby into a full-time social-media career and recognition.
Quitting Insurance After Fame Collided With Work
- Robert left his Medicare job after social fame caused customers to find him and HR pressure over his online persona.
- He quit on the spot because he refused to conform to office norms like wearing a tie while social media income eclipsed his job.
Adapting To Shorter Attention Spans
- Short attention spans changed his format: one-minute car rants gave way to five–seven-second punchlines and quick "Better Be Swole" lines.
- Adapting format length preserved the persona's impact while fitting new platform behaviors.
