Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid.

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

2Bobs Episode 31: “Mastering the Value Conversation”

2Bobs Episode 25: “Pricing Creativity”

Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns