Coffee with Kim

Converting Contacts Into Clients with Salina Yeung

Nov 7, 2023

43:31

You know that you should be posting on LinkedIn but posting content to followers & community doesn’t pay the bills. (I tried!) So, how can you turn a growing community into paying consumers? By building TRUST, offering a SOLUTION & making it easy to say YES. Salina Yeung joined us this week to spill the secrets on leveraging LinkedIn to build trust. As a former director at LinkedIn she knows the ins and outs of what works on the platform. We dove into why LinkedIn’s audience is different, what type of content you should be posting (& what you shouldn’t be!) and she shared a few easy updates you can make to your profile today to get better results on the platform. If you’re overwhelmed by the upcoming holiday season but still want to show up on LinkedIn this is a great episode for you! Be sure to check out the resources that Salina shared below.

Notes:

07:15 Why the audience on LinkedIn is different

12:33 How to tell your story professionally

19:00 How to repost thoughtfully and what to avoid

23:15 Repurposing content tactfully

27:30 The truth about hacking the algorithm

31:04 Creating a good headline for your profile

Links Mentioned:

Salina's website: https://theinacademy.com/

Salina’s LinkedIn profile: https://www.linkedin.com/in/salinayeung/

Notion: https://affiliate.notion.so/r6ngvw9i4mxy

Clickup: https://clickup.com