#039 Lauren Davis | From Bootstrapping To Branding For Real Businesses

Lauren Davis is an entrepreneur, local business owner, a marketer, a graphic designer, and a "brand builder" who, through Lauren Davis Creative, helps local businesses strategically leverage social media to attract the customers they need to flourish. Lauren got her start co-founding the record and gift store Culture Shock in Rockford, IL, and has since launched her own conference, #SocialRockConf, which brings small business owners together.

In this episode, Lauren details how she went from running lemonade stands, to launching her own record store, explains why scheduling loads of content in advance means little if you don't follow up on it, and gives you a crash course in lead magnets.

Get Lauren's Instagram Brainstorming Worksheet here: http://bit.ly/LDCTOT

The Finer Details of This Episode:

• What exactly Lauren does in her line of work and some of the projects she's currently working on.
• Looking into what Lauren's new Instagram course has to offer.
• How Lauren got a head start on entrepreneurship and what it was like to open her own record store.
• What Lauren did to get the word out about her business in the early days of social media.
• Why the most important thing Lauren has learned in her career is something that really can't be taught.
• How Lauren guides her clients through the early stages of developing a brand and look.
• The reason Lauren doesn't think stacking content in advance isn't as cracked up to be as you might think.
• What are "hashtag communities" and how can you think more like your customer?"
• How Lauren went about establishing her own social media conference.
• Lauren breaks down what a lead magnet is and how you can design one to best appeal to people who sign up for your mailing list.

Quotes:

"When they are done with my course, I want them to just breathe a sigh of relief and say 'Wow, I had no idea this could be that fun'."

"Really, what taught me how to do what I do is the real life experience of building a brick-and-mortar store in a community."

"I got to learn it as I went instead of having some idea of how it should go and then applying those principles."

"When you are fundamentally clear on what your passion is behind your branding, no one can compete with you, because that passion is yours and yours alone."

Mentions:

Noom, Lizzo, Choices Natural Market

Guest Links:Lauren Davis Creative - https://laurendaviscreative.com/

Lauren on Instagram - https://www.instagram.com/ldaviscreative/

Culture Shock homepage - http://cultureshockshop.com/

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

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