Consumer trends: New shopping habits and the power of live events

Chris Beer, a senior data journalist at GWI, and Ananda Roy, SVP global thought leadership at Circana, delve into the revived consumer confidence and changing shopping habits. They explore the optimistic forecast for global spending in 2024, driven by a rise in travel and a shift towards health-conscious choices. The duo also highlights the exciting return of live events in Europe and discusses how brands can creatively engage audiences, particularly the younger generation, while leveraging technology and data for better consumer interactions.