#183: Craig Allen, Founder and Chief Creative Officer of Callen

He makes great ads. And he makes great mustard.  Craig Allen is the Founder and Chief Creative Officer of creative agency CALLEN. Before establishing CALLEN, he spent nearly 10 years at Wieden + Kennedy, where he worked on various brands.  He most notably led the Old Spice team responsible for the “Smell Like A Man, Man” campaign. Craig has won the industry’s most prestigious awards, including two Cannes Lion Grand Prix, Best In Show at The One Show, an ANDY Award, as well as two Black D&AD Pencils and the Grand Effie.  Most recently, Callen created an ingenious NIL (Name, Image, Likeness) partnership with the University of Texas running back and projected first-round NFL draft pick Bijan Robinson. Together, they created Bijan Mustardson, a brand of gourmet Dijon mustard. In this episode, Craig hits the trifecta of advice for those looking to break in and thrive in advertising. The three core tenants everyone should know.  Links Connect with Craig: here Connect with us: here Check out the mustard: here Win a Crowbar to break into advertising: here Partner Episode Disclosure This episode was made possible by a mutually beneficial deal - to help grow the podcast for the long term. Read more about our paid disclosure here.