Claire Thomson-Jonville and the Vogue France of It All

Some may have balked at the news that a Brit would take the helm of Vogue France, but anyone familiar with Claire Thomson-Jonville knows she has long been fluent in the visual and cultural codes that define the brand. Her Instagram alone reads like a prelude to her appointment—an archive of nuanced Parisian style, shaped by years of aesthetic consistency and editorial clarity. No surprise, then, that Anna Wintour has called her the embodiment of French chic. In this episode, we speak with Claire about her longstanding creative partnership—and rare level of trust—with Alastair McKimm, the growing relevance of wellness both within the pages of the magazine and through Vogue France's first-ever wellness retreat launching this summer, and the references she’s honoring while bringing her own perspective to a title that now operates in a cultural climate markedly different from that of her predecessors.

“I’ve always had this instinct to follow the work, not the title. If something felt aligned creatively, I went toward it—even if it didn’t make perfect sense on paper.” - Claire Thomson-Jonville

Episode Highlights:

• From Law to Parisian Culture - Claire shares her unexpected path from studying law at the University of Edinburgh to discovering her creative instincts while studying French cinema and literature at the Sorbonne.
• A Childhood of Sneakers and Style - Growing up with a father in sports retail and a love for magazines, Claire reflects on how early exposure to both Nike culture and glossy pages shaped her creative lens.
• Landing in Paris at the Right Time - Her arrival in Paris during a golden cultural era led to part-time work for Time Out, early encounters with the Colette circle, and an immersion in the city’s creative pulse.
• The Self Service Years - Working with Ezra Petronio and Suzanne Koller at Self Service taught Claire the discipline of image-making, the rigors of independent publishing, and the foundations of her visual language.
• Freelance Freedom and the Rise of Instagram - Embracing the early days of Instagram, Claire turned consistency and curation into a visual brand—one that foreshadowed her future role at Vogue France.
• Redefining French Vogue - Claire discusses what it means to inherit a legacy brand in a global digital age, and why feeling like an insider-outsider has helped her lead with authenticity.
• Realness in Luxury - From vintage-inspired minimalism to publishing knickers on a full page, Claire explores how today’s luxury is less about logos and more about time, space, and storytelling.
• Wellness as Editorial Philosophy - Claire opens up about her wellness routines, Hyrox training, and the upcoming Vogue France wellness retreat—redefining what modern leadership and luxury can look like.
• Creative Partnership with Alastair McKimm - Her longtime collaboration with Alastair, from i-D to Vogue, reflects a deep trust and shared vision—built on mutual respect and a belief in timeless French fashion codes.
• What’s Contemporary Now? - Claire answers the episode’s signature question: “Knowing yourself and following your instincts.” A fitting closing thought from someone who’s done exactly that throughout her career.

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