
The High Performance Podcast How We Built a Global Business Working From Home: Flora & Curl
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Oct 18, 2024 In this engaging session, Rose, the founder of Flora & Curl—a natural hair care brand dedicated to plant-powered products for textured hair—shares her inspiring entrepreneurial journey. She discusses the passion behind her brand and how she built a strong company culture while working remotely. Rose emphasizes the importance of customer trust and personal connections, revealing effective strategies for sustaining a global business. She also offers valuable tips for budding entrepreneurs navigating the challenges of starting and growing their brands.
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Flora & Curl's Beginnings
- Rose Ovensehi started Flora & Curl as a hobby, making hair care products from scratch.
- She shared recipes online, built a following, and launched with three products.
The Power of Passion
- Passion is essential for entrepreneurship, providing the drive to persevere through challenges.
- Caring deeply about the problem you're solving fosters authentic trust with customers.
Building Trust
- Build trust by consistently demonstrating authenticity and genuine care for your customers' problems.
- Interact with your audience, sharing your story and resonating with their experiences.

