How We Built a Global Business Working From Home: Flora & Curl
Oct 18, 2024
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In this engaging session, Rose, the founder of Flora & Curl—a natural hair care brand dedicated to plant-powered products for textured hair—shares her inspiring entrepreneurial journey. She discusses the passion behind her brand and how she built a strong company culture while working remotely. Rose emphasizes the importance of customer trust and personal connections, revealing effective strategies for sustaining a global business. She also offers valuable tips for budding entrepreneurs navigating the challenges of starting and growing their brands.
Rose's personal journey and customer engagement were pivotal in building trust and creating a loyal community around Flora & Curl.
Embracing failures as learning opportunities while focusing on refined product offerings is essential for aspiring entrepreneurs.
Deep dives
Turning Passion into a Global Brand
A haircare brand known as Flora and Curl emerged from the founder's personal quest for effective hair products. Starting in 2011, Rose created recipes from natural ingredients in her kitchen and shared her journey online, building a following in the process. Engagement with her audience revealed common issues, leading her to develop a product line specifically addressing these needs. By launching with a focused range and leveraging her engaged community, she successfully transitioned from hobbyist to business owner, laying the foundation for a global brand.
Building Trust and Authenticity
Rose emphasized that trust is crucial for fostering a loyal customer base and achieving business success. Her authentic journey resonated with customers, as they saw her actively addressing the hair problems she once faced. By consistently sharing her story and engaging with her audience, she cultivated a relationship that went beyond mere transactions, creating a community around her brand. This trust, paired with transparency and genuine care for her customers' needs, formed the bedrock of her business's growth and stability.
Embracing Challenges and Learning from Failure
The entrepreneurial journey is fraught with challenges, and Rose highlighted the importance of embracing failures as learning opportunities. She advised aspiring entrepreneurs to start small, focusing on one or two well-tested products instead of overwhelming themselves with multiple launches. The experience of refining her brand and products taught her that it's acceptable for iterations to miss the mark as long as lessons are gleaned from these attempts. Ultimately, Rose's perseverance, passion, and readiness to adapt have been key in navigating the complexities of building a sustainable business.
This episode is part of our ‘Startup to Standout’ mini-series, brought to you in partnership with Lloyds Bank.
In this episode, Jake speaks with Rose Ovensehi, the founder of Flora & Curl, a natural hair care brand that focuses on plant-powered products for textured hair. They dive into the passion that drove Rose to create the business, sharing insights on cultivating a strong company culture, even in a remote work environment and ways to build long-term trust with customers.
Rose opens up about the inspiration behind Flora & Curl, the importance of pursuing what you love, and how she built trust with her customers.She shares tips on building a welcoming culture, maintaining personal connections during the pandemic, and the natural ingredients that set her products apart. Rose also offers practical advice for anyone looking to start their own business.
Lloyds Bank is helping businesses like Flora & Curl thrive, providing support and guidance on starting, managing, and growing a business.
To learn more, visit the Lloyds Bank business website: https://hppod.co/lloyds-bankHP
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