Conspirituality 186: Coaches Coaching Coaches
Dec 28, 2023
Explores the rise of coaches in various industries and the lack of qualifications and experience of many coaches. Discusses the oversupply of yoga teachers and concerns about unregulated coaches. Delves into the differences between therapy and coaching. Examines the use of 'containers' in the coaching industry and the monetization strategies used by coaches. Discusses marketing tactics and credibility in coaching. Explores deceptive practices in the coaching industry and the impact of capitalism on the market saturation.
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Glut of Unregulated Coaches
- The coaching industry is booming with a glut of unregulated individuals coaching others regardless of real credentials.
- This creates a feedback loop where many coaches mostly coach others to become coaches, diluting the profession's value.
Beware Empty Coaching Promises
- Coaches should be wary of overconfidence and empty promises in marketing.
- Focus on providing tangible advice rather than just motivational claims to build credibility.
Confidence Is The Core Product
- Confidence is essential for coaches, especially in an unregulated market.
- Marketing must be bold and unapologetic to attract clients despite lack of formal certifications.