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Wealthy Way

Red Zone Requests can Revive Bottom of the Funnel Potential Leads

May 10, 2024
Learn about securing potential leads slipping through the funnel with red zone requests. Hear strategies for optimizing lead conversion and building trust with valuable content. Discover the evolution of product line and content creation focus in the real estate and digital sales industry.
12:56

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Quick takeaways

  • Utilize 'red zone requests' for personalized engagement with potential clients at the bottom of the funnel.
  • Leverage YouTube and organic content to drive sales and enhance customer engagement effectively.

Deep dives

Marketing Funnel Stages Defined

The podcast discusses the concept of marketing funnel stages, categorizing them into top, middle, and bottom of the funnel. The top of the funnel focuses on creating awareness, even if individuals are just introduced to the brand. The middle of the funnel involves generating leads or scheduled calls. The bottom of the funnel emphasizes closing sales or booked calls.

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