Master Story Teller Mario Juarez Shares Why Stories Sell

Mario Juarez works with individuals and companies to improve their storytelling. As he says, he feels like the luckiest guy in the world because of what he does, which is truly his passion.

Stories elicit emotion and Mario tells us a bit about why this is not known in the corporate world, especially with data driven companies (and any sales pro will tell you people buy baed on emotion and then justify it with logic, aka data).

Hear about mistakes, successes, and heartwarming stories. And start working on your next story!

Mario can be reached at mario@mario-juarez.com or 206-650-1056. As he says in the podcast, he's really expensive - to spend an hour with him will cost you a latte.

John Martinka
Jessica Martinka

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