Real Estate Insiders Unfiltered Agent Series 22: The 'Micro Team' Strategy That Sold 1,000 Homes in 2025
From a Craigslist ad to a 1,000-unit-a-year powerhouse, The Hogan Group's journey is anything but ordinary. In this episode, James and Keith sit down with Mike Hogan (Founder) and Alicia Pittman (Principal Broker & President) to unpack how they've scaled their Virginia-based team to 80 agents across multiple markets without sacrificing culture, accountability, or profitability.
They break down:
-
Why micro-teams are the secret to mentorship, retention, and scale
-
The onboarding expectations that instantly filter out the wrong hires
-
Their unconventional "counter-recruiting" pitch that builds long-term loyalty
-
How they use AI and CRMs to support, not replace, human connection
-
Why clarity is kindness when it comes to letting agents go
This is a blueprint for building something real—with systems that support people, not replace them.
Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience featuring stunning photography, video, virtual staging, and SkyTour helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose.
https://www.zillow.com/agents/showcase/
Links mentioned during the episode:
https://www.youtube.com/watch?v=fTj69Gv3ZaU
Connect with Mike on LinkedIn.
Connect with Alicia on LinkedIn. Learn more about The Hogan Group on Facebook - Instagram or online at hogangrp.com.
Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1
To learn more about becoming a sponsor of the show, send us an email:
jessica@inman.com
You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/
Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.
Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered
Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/
Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered
Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod
Link to website: https://realestateinsidersunfiltered.com
This podcast is produced by Two Brothers Creative.
https://twobrotherscreative.com/contact/