Do This, NOT That: Marketing Tips with Jay Schwedelson THIS WORKS! December's SECRET Intent Play + Don't Send Me a Holiday Card!🎁 Jay’s SCOOP | Ep. 458
Dec 4, 2025
December isn't just a quiet month; it’s a treasure trove for capturing leads! Jay Schwedelson reveals how to tweak your offers using intent signals for B2B, consumer, and nonprofit campaigns. He shares clever strategies like Q1 readiness audits and VIP access for last-minute shoppers. Plus, he'll make you laugh with his rants about holiday cards and those outrageous car commercials. Get ready to boost your marketing with copy ideas that others miss while on vacation!
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December Is A Secret Marketing Goldmine
- December is a hidden goldmine for marketing when you stop mailing it in and focus on intent-based offers.
- Intent-signal offers drive over 30% more engagement than generic content in December across B2B, consumer, and nonprofit.
Use Mid-Funnel Assets To Surface B2B Buyers
- Do offer mid-funnel, intent-focused assets like a Q1 readiness audit or RFP kickstart kit to surface buyers now.
- Use these assets to identify companies actively comparing vendors and capture in-market prospects.
Target Shoppers With In-Market Offers
- Try consumer intent offers like a 'last minute hero finder' or VIP early access to reach shoppers still buying.
- Target messages to people in-market for specific products (e.g., 'Before you replace your couch, check this').