Creator Science

#234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers

Dec 31, 2024

Garrett Kennell, Chief Creative Officer of Michelle Khare's YouTube channel, shares insights on their incredible growth to nearly 5 million subscribers. He discusses their meticulous production processes and emphasizes strategic creativity in video making. Garrett reveals how they transformed ideas into engaging content, the costs behind their productions, and offers advice on building trust in collaborations. He also explores the challenges of securing sponsorships for high-quality projects, showcasing the balance between creativity and brand partnerships.

58:41

Creator website

Episode guests

Garrett Kennell

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Episode notes

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Quick takeaways

Michelle Khare's channel growth is attributed to a structured creative process that enhances brainstorming and decision-making efficiencies.

The innovative use of the 'six thinking hats' method fosters team collaboration and encourages a diverse exploration of creative ideas.

Their commitment to impactful storytelling drives viewer engagement, influencing content direction while maintaining high production quality and emotional resonance.

Deep dives

The Importance of Bookkeeping for Creators

Good bookkeeping is essential for creators, as it can save significant amounts of money during tax season. Traditional bookkeeping methods have often been expensive and time-consuming, creating challenges for many individuals in the creative field. However, Kik offers a solution by utilizing advanced AI technology to provide automated, user-friendly bookkeeping services. This innovation allows creators to set up the system in just five minutes while it continuously learns to categorize expenses and identify tax-saving opportunities.

Intro

1min

Unlocking YouTube Success Through Strategic Creativity

3min

From Concept to Creation: The Journey of 'Challenge Accepted'

7min

Unlocking Access to High-Profile Individuals in Creative Endeavors

3min

Building Trust in Creative Collaboration

12min

Behind the Scenes of Video Production

7min

Mastering Content Creation: Balancing Quality and Quantity

16min

Navigating Sponsorships for Ambitious Video Projects

3min

Navigating Brand Partnerships in Video Content

6min

Garrett Kennell is the Chief Creative Officer for - and husband to - Michelle Khare. Garrett has been working on the channel since Michelle’s very first video all the way back in 2016.

Since that first video, their channel has grown to nearly 5 million subscribers and has over 740 million views, making it one of the most intense and complicated productions YouTube has ever seen. Their secret? They have a process for everything.

In this episode, Garrett breaks some of those processes down, including brainstorming, decision-making, and how YOU can start to make bigger, better videos at any scale.

Full transcript and show notes

Garrett's Twitter / YouTube / Instagram

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TIMESTAMPS

(00:00) The Most Insane Production on YouTube

(01:33) How Michelle Khare’s Channel Evolved

(07:14) How Much a Michelle Khare Video Costs

(10:19) Grow Your Podcast With Spotify

(11:36) Bono’s Six Thinking Hats

(17:43) Getting Rejected

(21:20) Thinking Big

(23:51) How Challenge Accepted Gets Made