Creator Science
#234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers
Dec 31, 2024
Garrett Kennell, Chief Creative Officer of Michelle Khare's YouTube channel, shares insights on their incredible growth to nearly 5 million subscribers. He discusses their meticulous production processes and emphasizes strategic creativity in video making. Garrett reveals how they transformed ideas into engaging content, the costs behind their productions, and offers advice on building trust in collaborations. He also explores the challenges of securing sponsorships for high-quality projects, showcasing the balance between creativity and brand partnerships.
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Quick takeaways
- Michelle Khare's channel growth is attributed to a structured creative process that enhances brainstorming and decision-making efficiencies.
- The innovative use of the 'six thinking hats' method fosters team collaboration and encourages a diverse exploration of creative ideas.
Deep dives
The Importance of Bookkeeping for Creators
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