Creator Science #234: Garrett Kennell – How thinking big helped Michelle Khare attract 4.8 million subscribers
42 snips
Dec 31, 2024 
Garrett Kennell, Chief Creative Officer of Michelle Khare's YouTube channel, shares insights on their incredible growth to nearly 5 million subscribers. He discusses their meticulous production processes and emphasizes strategic creativity in video making. Garrett reveals how they transformed ideas into engaging content, the costs behind their productions, and offers advice on building trust in collaborations. He also explores the challenges of securing sponsorships for high-quality projects, showcasing the balance between creativity and brand partnerships.
AI Snips
Chapters
Transcript
Episode notes
First Video Success
- Michelle Khare's first video, "Why I Left BuzzFeed," was a unique take on a popular trend.
- It was styled as an action-packed movie trailer, showcasing her vision for the channel.
Challenge Accepted Evolution
- Challenge Accepted evolved from the MKUltra series to broaden content beyond superheroes.
- This allowed for wider audience reach and exploration of different genres.
Early Production Costs
- Early episodes of MKUltra were expensive, costing $5,000-$10,000 each.
- Despite the cost, they reinvested AdSense earnings to prioritize quality and crew pay.