Associated Fundraising 101 - How to Present Your Traction
May 30, 2024
Learn how to effectively present traction to investors during fundraising. Discover key narratives like rapid growth, customer satisfaction, and efficient customer acquisition. Gain valuable insights on showcasing these traction stories through metrics such as revenue growth and user engagement.
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VCs Seek Scalable Engines
- VCs want to invest in a scalable customer acquisition engine with a high return on investment.
- Demonstrating consistent, repeatable growth in customer acquisition is key to securing funding.
Present Growth Metrics Clearly
- Show growth metrics clearly: state current size, growth amount, and timeframe.
- For example, say, "We've grown from 0 to 100k ARR in the last 3 months."
Demonstrate Customer Love via Usage
- Prove customer love by showing frequent product usage aligned with users' needs.
- Explain expected usage and back it up with data demonstrating consistent use.