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Fundraising 101 - How to Present Your Traction
May 30, 2024
Learn how to effectively present traction to investors during fundraising. Discover key narratives like rapid growth, customer satisfaction, and efficient customer acquisition. Gain valuable insights on showcasing these traction stories through metrics such as revenue growth and user engagement.
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Quick takeaways
- When presenting traction to investors, focus on fast growth, customer love, and effective customer acquisition strategies.
- Highlighting scalable and affordable customer acquisition strategies with concrete metrics is crucial for successful fundraising.
Deep dives
Effectively Presenting Traction to VCs
When presenting traction to potential investors, three main stories resonate the most: fast growth, customer love, and effective customer acquisition. It is crucial to showcase metrics that demonstrate growth, with revenue being the most persuasive indicator, followed by user growth. Beyond showcasing the metric, it is essential to provide context on the growth rate, emphasizing the current status compared to previous periods. Additionally, proving customer love through user behavior and referrals is vital, with a focus on actual customer actions rather than verbal endorsements.
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