76 - The Reality of Buying Your First Business with Chandler Reed
Oct 28, 2024
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Chandler Reed, an educator who has guided over 200 aspiring entrepreneurs through his SMB Bootcamp, shares eye-opening insights about purchasing a first business. He discusses the challenges and lessons from his own acquisition journey, including negotiating deals and the realities of operating a small business. Chandler highlights misconceptions about entrepreneurship and explains his decision to buy a job rather than just a business. Listeners gain practical advice on minimizing risk and understanding that the post-purchase landscape can be tough.
Establishing recurring revenue streams is essential for business stability, especially to avoid the unpredictability of project-based income.
Effective negotiation skills and understanding market conditions are vital when acquiring a business, as demonstrated by significantly reducing the purchase price.
Deep dives
The Shift to Recurring Revenue
Recurring revenue is highlighted as a crucial lesson learned from the experience of buying and operating a business. The speaker emphasizes a desire to move away from project-based businesses due to the stress and unpredictability associated with them. The challenges faced during economic downturns demonstrated the vulnerability of relying heavily on fluctuating market demands and project-based income. This experience reinforced the importance of establishing more stable revenue streams, which is now a guiding principle for future endeavors.
Navigating the Purchase Process
The process of acquiring the first business involved significant negotiation skills and understanding of market conditions. The initial asking price was set at one million dollars, but after negotiations and recognizing the business's distressed state, a much lower price of around 625,000 dollars was ultimately agreed upon. This situation showcased valuable negotiation strategies, leveraging knowledge of the seller's desperation and the competitive landscape. The speaker's approach of utilizing low offers as a strategy turned out to be a pivotal moment in the acquisition process.
Experiencing Growth and Setbacks
The speaker’s journey from the purchase to the operation of the business is characterized by rapid growth followed by significant challenges. Initially, after acquiring the business, revenue soared from approximately 1.1 million dollars in the first year to over 3 million dollars in the second. However, external economic factors led to a steep decline in revenue the following year, forcing the speaker to reevaluate operational strategies and infrastructure. This cycle of highs and lows provided critical insights into business resilience and the importance of adaptability in fluctuating markets.
Leveraging Industry Trends
The business's focus on green energy projects and evolving market needs illustrates the potential for growth in the sustainability sector. The speaker discusses the incorporation of services like EV charging station installations and low-flow plumbing fixtures as new avenues for business expansion. Understanding customer needs and the current regulatory environment has allowed the business to position itself effectively within the industry. By tapping into the growing demand for energy-efficient solutions, the speaker is not only enhancing service offerings but also staying ahead of the competition.
Join me, Nik (https://x.com/CoFoundersNik), and Chandler Reed (https://x.com/ChandlerReedSMB), as we discuss the realities of buying your first business. Chandler, who has taught over 200 people through his SMB Bootcamp, shares his journey of acquiring his first company, the challenges of buying a "sweaty" business, and why he chose to buy himself a job.
We get into the details of how Chandler found and negotiated his first deal, why the purchase process isn't all rainbows and butterflies, and how operating the business can be harder than the acquisition itself. If you’re thinking about buying your first business, this episode will give you an honest look at what it truly takes to go from buyer to operator.
Questions this Episode Answers:
How did Chandler find and negotiate his first business acquisition?
What are the biggest challenges of buying a small business?
Why did Chandler choose to buy himself a job, and what did helearn from it?
What are some misconceptions about owning and operating a business?
How can you structure a deal to minimizerisk while buying a business?
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Love it or hate it, I'd love your feedback. Please fill out this brief survey with your opinion or send me an email at Nik@cofounders.com with your thoughts. __________________________
00:00 Introduction to Chandler Reed and His Business Journey 00:19 Chandler's First Business Deal 00:44 Challenges and Lessons in Business Operations 01:04 Overview of Get Green NOI 01:43 Chandler's Entrepreneurial Beginnings 04:20 Business Growth and Market Challenges 06:24 Financial Struggles and Recovery 09:05 Newsletter Promotion and Business Insights 09:38 Business Structure and Deal Negotiation 13:14 Project-Based Business Model 15:56 Leveraging Utility Providers for Rebates 17:04 Introducing the Aquamizer: A Game-Changer in Water Efficiency 18:03 Cold Call Campaigns and Customer Acquisition 18:55 Exploring Business Opportunities and Margins 20:03 Navigating Market Trends and Challenges 22:46 Lessons Learned and Future Strategies 29:22 Rapid Fire Questions and Personal Insights 31:16 Conclusion and Where to Find More
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